Website Conversions: Just Click the Submit Button and Make Me Happy!

Does your submit button equal website conversions? Seems like a simple enough idea, doesn’t it? There are many things you can do to improve your website so it drives the results you are looking to achieve. Whether you want to build a relevant email list or generate leads, the submit button can effect your website in a major way.

My Website Is Just An Online Brochure

WRONG! Before you think about the submit button, you need to think about your website strategy, as websites are expected to be much more than online brochures. Clients and prospects are in search of resources they feel are valuable and help provide solutions to their problems or bring new ideas to their attention. If your website isn’t showing up in search results when your target audience is searching for those answers and solutions, then your website strategy should be reconsidered.

Just Click The Submit Button

Whether clients or prospects are searching through their social media networks or use search engines like Google, your company must be present. But just being present isn’t enough. After someone arrives at your site, the logic for website conversion is often as follows: I have a contact page on my website. Website visitors fill it out and just click the submit button.

If only it were that easy. Of course visitors clicking the submit button would make you happy! The reality is getting website visitors to that point is not such an easy task and a path to conversion is often overlooked.

What Does It Take To Drive Website Conversions With Your Submit Button?

Driving website conversions is one of the most exciting pieces that goes into the strategy of a website. It’s a mix of psychology, writing, sales, technical, design and social skills! This is where you put yourself in your clients and prospects shoes and think through “What Would They Do” in a 360-degree view. You have to figure out potential reactions, usability paths, the offer, the content and more.

Your Website Will Drive A Response, It May Just Not Be The One You Want

If only it were as easy as, “If you build it, they will come”, and included and “they will convert”. It takes a lot more than just putting up a website and a ‘set it and forget it’ strategy. As with any type of sales, it requires a continuous process of nurturing your target audience, getting your brand name in front of them, telling your story through your website, and convincing visitors why they should take the next step with your business. Your website has to offer a total package that includes coordinated components and a path that leads to website conversions.

3 Steps to Help Drive Website Conversions

Step 1: Analyze existing website traffic

Before making changes, analyze the existing patterns of your website traffic. What are people doing (or NOT doing) on your website? Dig deep into the website analytics to gain an understanding of what your website visitors are currently doing while on your website. Where are they spending time? Where are they leaving?

Step 2: Develop the right resources, tools and information to keep them coming back for more!

Fully understanding your target audience and providing the right resources, tools and information for them through your website on a regular basis will definitely keep them coming back to your website for more! You want to build your company’s online presence to position your brand as the go to person/website/company that can either help solve their problems or give them good advice or even offer a referral, moving them in the right direction.

Step 3: Your Website is Your Online Sales Team; Convince Visitors to Convert

While your website acts as your online sales team, convincing website visitors to move on to the next step is the goal. There are many next steps that can be taken and specific strategies that must be developed for each of those steps. In the end, it’s well worth the effort. Its far easier to convert someone searching for your specific expertise, product or service rather than cold calling. If your website is just an online brochure, you get what you give. If you’re not giving value, don’t expect to receive much value in return.

Leave a comment and let us know: What challenges are you running into when it comes to converting website visitors into leads or actual sales?

Philly Marketing Labs


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