Two New Temporary Headers added to AdWords Structured Snippet Extension – Cyber Monday and Black Friday
Google AdWords adds two new temporary headers to the Structured Snipped Extension just in time for the holidays. Say hello to the Black Friday and Cyber Monday Headers!
These are two excellent additions to the header options under Structured Snippets allowing advertisers to send important messaging around holiday store hours, discounts and specials.
These headers are temporary. The Black Friday header will be eligible to serve November 20 through November 27.
The Cyber Monday Header will be available November 20 through November 30 but will be trumped by the Black Friday header (if one is setup) until November 28th.
Wonderful addition just in time for the holidays!