Using Gmail for Paid Search Advertising

The Google Search Console ‘Search Analytics’ API is LIVE!

Google Analytics APIThis Wednesday morning something big happened in the SEO world. It passed by unnoticed by most; but those who had an eye out probably saw it. The long awaited Google Search Console API for the Search Analytics report is finally out of alpha testing and is now LIVE. You can read the documentation for the API here.

So what?

Well, until Wednesday, the Google Search Console (formerly Google Webmaster Tools) API did not allow any access to the search query data. This inability to access the search query data thru API was a real sticking point when it came to importing and working with the Google Search Console search query data for 3rd party keyword data analysis services like Query Hive™.

With this API, 3rd party sites can finally ‘ask for permission’ to use your search query data (using OAuth 2.0 – aka, Google Login), and then from then on they can simply download it – without you having to do anything.

The next-generation enterprise SEO tools of the future will be built on this API

Now that this API is available we should expect a rise of enterprise seo tools designed to use this data, thru this API. The next-generation enterprise SEO tools of the future will be built on this API, and will allow users to store, and analyze this search query data over the long-term.

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