Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to
Mashable ran an article called "Brooks Brothers Plays It Cool on Social Media," which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here's what you can learn from them. Ken Seiff, an
Bigger isn't always better. Sure, Facebook has more than a billion users worldwide, but that doesn't mean you will find it useful for your brand. What about all these smaller networks popping up? Are you frozen by FOMO (fear of missing
Fact Google+ has 90 million users and is growing very quickly, adding approximately 625,000 new users per day (as of Jan. 19,2012). The prediction: "I predict that 2012 is going to be a breakout year for Google+ and that it will end next
Choosing which social media channels your business should be on doesn't have to be that difficult. Check out the method Philly Marketing Labs used to decide, and see if it works for you.
I had the opportunity to attend a remarkable meeting about "Social Media for Social Good" sponsored by the Social Media Club Philadelphia. The first hour included a panel discussion featuring speakers from 3 local causes. The last hour, attendees