What’s New with Google?
One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are
What’s New with Google Search Results?
There is big news on the Google front. These changes are likely to impact both your paid search and SEO strategy. For those who have not heard of the search results changes, here is the scoop. Since Google’s launch, they have
3 Reasons for Your Brand to be a Content Producer
Online marketing is changing and with every Google algorithm update, it’s becoming more clear that content is key to success on the Web. What Good Content Can Do for You 1. Drive Traffic to Your Website As Joe Norton explained in No Shirt,
Google Universal Analytics
What use is marketing if you don't know its effectiveness? Google improved its analytics service to give you even more control over your data with the introduction of Universal Analytics. How would you like to be able to: Know which of
What is the Penguin Update?
The Penguin update is a Google search algorithm update targeting webspam techniques. It is part of Google’s ongoing efforts to “clean up” the results delivered by the popular search engine. Originally rolled out in April of 2012, Penguin was recently
Three Reasons to SEO Your Website
The fact remains: Google has stated specifically they never take payment for website placement in their ranking hierarchy. They also remind us that being listed in their index is always free. So why do some websites show up first in