Adding Vine or Instagram Video to Your Content Strategy
Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to
Going Social: Size Doesn’t Matter, Sizing Up Your Audience Does
Bigger isn't always better. Sure, Facebook has more than a billion users worldwide, but that doesn't mean you will find it useful for your brand. What about all these smaller networks popping up? Are you frozen by FOMO (fear of missing