What’s New with Google?
One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are
5 Tips to Increase Positive Consumer Behavior on Your Website
As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some
Why Your Business Should Follow Brooks Brothers’ Lead
Mashable ran an article called "Brooks Brothers Plays It Cool on Social Media," which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here's what you can learn from them. Ken Seiff, an
Who? Where? Why? Using Integral Personas for Social Media Marketing
introduce the idea of Integral personas, which can greatly enhance marketing efforts. At Philly Marketing Labs, we apply personas to help develop social media strategies using a framework derived from Integral Theory. We find that persona development supports