Crank up Your Holiday Sales with Heat Maps
You're running a bit behind your e-commerce goals this year, and everything depends on the upcoming holiday season. In the pit of your stomach, you feel a sense of dread. If your conversion rate doesn't increase significantly by the time
Social Media Crowdsourcing for Social Good
I had the opportunity to attend a remarkable meeting about "Social Media for Social Good" sponsored by the Social Media Club Philadelphia. The first hour included a panel discussion featuring speakers from 3 local causes. The last hour, attendees