How to Write Your Company’s Mission Statement
Write a company mission statement that resonates with people Mission statements are the worst! Not to write, but to read. There are so many awful ones out there. How do you write one that doesn’t suck? Forget Your Audience That’s right. I said
Introducing Philly Marketing Labs… from Marketing Dreams to Results
The ideas for a good company name have always come from my closest personal advisors. In 1993, my wife Lynne helped me brainstorm the name for the company we called Destiny. The name reflected