Working From Home: Our Favorite Platforms
At PML, we’ve been running in a virtual environment since our inception in 2009. At that time we had to prove our legitimacy to clients on a regular basis. Being
What our team has been most excited about
The digital marketing landscape evolves rapidly over time. Our team at PML decided to put together a list of the newest features and releases that we're looking forward to exploring
The Marketing Shtick Ep. 16 – Google Ads Big Changes Q3 & Q4 2019
In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding
The Marketing Shtick Ep.14: Black Friday & Cyber Monday Marketing Strategies, Retailers vs Online Shopping, Facebook Portal
In this episode, our team discussed Black Black Friday & Cyber Monday marketing strategies, retailers vs online shopping, mobile versus desktop experiences and Facebook Portal. Check it out: The Marketing Shtick
The Marketing Shtick Ep.13: How to Market an Unique Product & An Interviewee Hanging Up On Us!
In this episode, our team discussed how to go to market with an unique product and reflected on why an interviewee hung up on us. Check it out: The Marketing Shtick
The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More
In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response,
Google AdWords Notes Have Arrived: Add Annotations in AdWords Just Like You Do in Google Analytics!
If you’ve spent any significant amount of time inside of an AdWords account, you may have wondered why there wasn’t some sort of annotation or note taking system available. Google
Why Should I Care if Google is Ranking Mobile First?
You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your
6 Ways Drupal is Different from WordPress
If you get more than a handful of developers in a room, you will probably find that they have different approaches to building websites and code. These differences can be
AMP – How to Implement Accelerated Mobile Pages in Word Press
First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect
SEO Changes of 2016
From algorithms to operations, the search engine giant Google adjusted its processes and policies. While this was happening, the world increasingly accessed information and web content via handheld devices. Consumer