Man vs Machine
You can buy the most complex web analytics program out there, but if you think the program will tell you what to do, think again. Without high end human analysis, you might as well have a hit counter instead of an analytics program. The story is in the numbers, but computers never make it to the New York Times bestseller list.
If your company is important enough to need to improve conversion rate, you need to know what’s happening on your online campaigns right now, and you need to know why. Don’t let a machine be the gatekeeper to your business success. Find an expert and discover what you need to change.
If you’re looking into analytics, here’s a tip: Save on the program, not the human expertise. Google Analytics is free and robust.