Google Enters the Thermosphere

Welcome to the first blog brought to you from space!  Not quite, but after today’s confirmation, we’re well on our way. A little startup company called Google has recently decided to invest $1 billion into SpaceX, bringing its valuation to $10 billion. For those of you not familiar with SpaceX, it was founded by Elon Musk, co-founder of PayPal and Tesla Motors, with the ultimate goal of enabling people to live on Mars. In the meantime, they’ve been working with NASA to launch satellites.

As one of Google’s goals states, the need for information crosses all borders. Apparently, this includes Earth’s border with the layers of the atmosphere, and beyond. Just as we marketers are trying to constantly expand our reach, Google is working tirelessly to extend theirs. This new investment could allow Google and SpaceX to bring the internet to every corner of our planet and even poise them to bring the internet to the people of Mars, once colonized.

With any ambitious goal, there are bound to be hurdles. Chief among them are the huge challenges involved in setting up receiving equipment in the developing countries that would benefit most from this venture. Additionally, rights to the radio spectrum need to be taken into account. However, as we’ve learned in the past, when great minds work together towards a common goal, it’s only a matter of time until it is achieved.

Once attained, what would this mean for the people of Earth? It would mean low-cost internet in even the most remote parts of the world. And as always, where the internet goes, Google services will be sure to follow.

If you’re interested in reading more about this investment, visit SpaceX’s latest announcement here.