Google AdWords: I Am Looking For Extension

Possible new AdWords Extension in Beta?

AdWords - I Am Looking For Extension

I came across this ad today while doing some browsing. It appears that Google has launched a new ad extension.  At first glance I thought it was possibly a hybrid of the Sitelink Extension but then noticed the Sitelink Extension is also active on this ad.

Click the button and a drop down appears allowing for a selection.    The drop-down in this screenshot shows 10 links which really helps visitors navigate to just the right section of the site.

I searched online but could not find any information about this feature.  I reached out to one of our Google Reps today to inquire more, and will update here if I can get some additional info.

Have you seen this yet?  Have any info to share?

Comments welcome!



  Read More AdWords Articles from Philly Marketing Labs.



  • July 26, 2013


    Thanks for posting this! I love that you are on top of breaking news and info in the PPC community!

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  • July 26, 2013

    Kim, you and Philly Marketing Labs are ON IT!

    ANOTHER Philly Marketing Labs genius – – made a similar assumption after he received a bunch of “I don’t know anything about that!” reactions from Google employees.

    It’s the first I’m seeing it. Thanks for sharing…

    You are the National Geographic of online advertising – discovering rare new AdWords species to share with the rest of us. Keep it up – and keep us posted on what you unearth!


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  • July 26, 2013

    Hi Ryan,

    Thanks for the nice words!

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  • July 28, 2013


    Hi Kim –

    These are called Drop-down Extensions. Good catch, they are very limited at the moment, but it’s yet another way to provide the user a path through the advertiser’s website.

    – Anon 🙂

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  • August 9, 2013

    Great catch Kim!

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