Cozy Up and Learn About Consumer Behavior for National Hot Tea Month

January 26, 2016

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Cozy Up and Learn About Consumer Behavior for National Hot Tea Month

This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank you to all who came out to discuss the topic with us and for my fellow co-workers who provided excellent and usable information to the attendees. We have these events quarterly, and you can join our Main Line Digital Marketing Meet Up to be notified of upcoming events on a variety of topics. If you haven’t been following us on Twitter, Google+ and LinkedIn, you really should as we also announce upcoming events through those channels. Click the image links below to follow along with us.

To debrief from the Meet Up, here is who spoke on what and some additional links to PML profile pages:

Skip Shuda, co-founder of PML, online marketing consultant and business composer, spoke on our approach to content marketing and content sprints and the results of our recent focus on consumer behavior in terms of quantifiable numbers such queries, as well as the importance of a strong content strategy.

Adam Cirlincione, our Senior SEO Expert, spoke on quantifying consumer behavior and how analytics should take part in analyzing your visitor trends as well as discussing a useful tool, Query Hive.

Michelle Kelly, our Senior Paid Search Account Manager, spoke on promotion and attractors and how to drive people to your site through various forms of PPC advertising.

Vince Zesdorn, our Senior Account Manager, spoke on drill-path, abandonment and the user journey through your website in relation to eCommerce.

Lindsay Powell (me, hi!), Web Marketing Project Manager, spoke on trends in online consumer behavior as it relates to consumer activism, social responsibility and how color plays an integral part in the actions of consumers.

So in honor of our consumer behavior wrap up and #NationalHotTeaMonth (who knew?), we wanted to give you some time to grab your favorite mug and sachet of tea and cozy up with some of our most recent blog posts regarding Consumer Behavior.