What our team is most excited about – Q2 2020 edition
The digital marketing landscape evolves rapidly over time. Every quarter, our team put together a list of features and releases that we’re looking forward to exploring the most. Here's what we are most excited about on the second quarter of
What our team has been most excited about
The digital marketing landscape evolves rapidly over time. Our team at PML decided to put together a list of the newest features and releases that we're looking forward to exploring the most. Paid Advertising Google Launches Combined Audiences - Tommy Sands, PPC
5 Ways of Applying Trader Joe’s Business Philosophy and Structure to Brand Websites
There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader
My Favorite Things About Bootstrap
I am a front-end web developer who recently began using a framework called Bootstrap. I’ve enjoyed learning this framework and it has made life a lot easier when it comes to responsive design and browser compatibility. Bootstrap is great because
Why Should I Care if Google is Ranking Mobile First?
You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this
6 Ways Drupal is Different from WordPress
If you get more than a handful of developers in a room, you will probably find that they have different approaches to building websites and code. These differences can be based on sheer preference, desired outcomes, scalability or even client
5 Tips to Increase Positive Consumer Behavior on Your Website
As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some
Upcoming Major Google Algorithm Update Focuses On Mobile Usability
Google has announced a major change to the way they compute what sites show up in search results on mobile devices. If a site is not configured for proper mobile usability, then that site will rank lower than it had
SEO Optimization of WordPress Websites
Two Plugins WordPress is made to be user friendly and there are plenty of fantastic tools and options to make the SEO Optimization of your WordPress website easier and more effective. I have listed here two effective web effective plugins to
Escape Flat Land Perspectives with Personas
Do you want to resonate with your clients? Are there ways to amplify your connection to your audience? This blog post suggests that most companies suffer from a common blind spot when it comes to communicating with their target audience