Using Pinterest for eCommerce
Have you been considering using photo-based social sites to boost your company’s sales? I am sure you have heard the saying, A picture is worth a thousand words, but have you considered how this could play into your business? The article “The
They Said What? How NOT to Ruin Your Brand Online
When social media first started there were Twitter fails and Facebook posts that made us laugh, and seconds later it was forgotten that they ever happened. After all, it was just the internet. With the evolution of a savvier consumer,
Where should you spend your marketing budget?
This is the time of year that many marketers begin looking ahead to the upcoming year. It's always good to consider where new opportunities exist, where small wins can be parlayed into big campaigns and where previously discarded ideas
Social Media Content – How far are you willing to go?
The internet is a big place, and part of networking with like-minded people and businesses is taking advantage of various social media platforms. Social media has given people from every corner of the globe a chance to meet, engage, learn,
Six Reasons to Include Social Media in Your Online Marketing Strategy
1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look
YouTube Video Optimization – Basic Video SEO
Three Basic YouTube Video Optimization Tips An often overlooked but powerful tool for improving online presence and authority is video posts. If you are using YouTube to promote your brand and content, try these tips below. Take the time to cover
Social Media Marketing Frenzy
Even though this is from almost a year ago (I imagine the numbers have changed at least slightly in some areas) it is still mind boggling! Can serious businesses afford to ignore platforms with this much opportunity? My guess is that
What’s New in LinkedIn & Why Companies Should Care
LinkedIn is one of my favorite networks because, so far, it’s generally stayed true to its audience. It’s meant to be a professional site, not a Facebook, not a Twitter. But the head honchos know that borrowing ideas from those
Adding Vine or Instagram Video to Your Content Strategy
Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to
Going Social: Size Doesn’t Matter, Sizing Up Your Audience Does
Bigger isn't always better. Sure, Facebook has more than a billion users worldwide, but that doesn't mean you will find it useful for your brand. What about all these smaller networks popping up? Are you frozen by FOMO (fear of missing