From Traffic Dips to Strategic Fixes: Our Guide to Google’s Core Update
Google’s latest core algorithm update, rolled out in December 2024, impacted search rankings. Businesses across industries are feeling the shake-up, with some enjoying a temporary boost, while others are scrambling to recover lost traffic. Here’s what we know so far: Ranking Whiplash What
16 Years Strong: The PML Story (So Far!)
Sixteen years. It’s a milestone that deserves more than celebration—it calls for reflection. As we look back on the journey that brought us to where we are today, we’re struck by how much has changed, how much we’ve learned, and
Our 2025 Marketing Predictions
Design Playful & Interactive This UX-driven approach champions personality and personalization, and in 2025, we expect immersive experiences to stop being a novelty and start being the norm. Interactive sites encourage engagement with your users. Interactive and ‘choose your adventure’ websites are an
The Marketing Shtick Ep. 16 – Google Ads Big Changes Q3 & Q4 2019
In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML's intelligent and fun discussion of
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML's intelligent and
Why Should I Care if Google is Ranking Mobile First?
You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this
AMP – How to Implement Accelerated Mobile Pages in Word Press
First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling
SEO Changes of 2016
From algorithms to operations, the search engine giant Google adjusted its processes and policies. While this was happening, the world increasingly accessed information and web content via handheld devices. Consumer confidence in online spending continued to skyrocket. The importance of digital
What’s New with Google?
One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are
What’s New with Google Search Results?
There is big news on the Google front. These changes are likely to impact both your paid search and SEO strategy. For those who have not heard of the search results changes, here is the scoop. Since Google’s launch, they have