How Amazon’s Brand Referral Bonuses Supercharge Multi-Channel Paid Media
If you’re already investing in off-Amazon marketing channels such as Google Ads, Instagram campaigns, email marketing, and influencer partnerships, Amazon's Brand Referral Bonus (BRB) program can provide a significant return. By sending shoppers to your own Amazon listing through external
Our 2025 Marketing Predictions
Design Playful & Interactive This UX-driven approach champions personality and personalization, and in 2025, we expect immersive experiences to stop being a novelty and start being the norm. Interactive sites encourage engagement with your users. Interactive and ‘choose your adventure’ websites are an
Highlights from Google Marketing Live 2022
Every year we look forward to the new and improved features on Google’s advertising platforms. Here are some noteworthy highlights our team is especially excited about from this year’s Google Marketing Live: YouTube Shorts: Product Feeds will show up in the
What our team is most excited about – Q2 2020 edition
The digital marketing landscape evolves rapidly over time. Every quarter, our team put together a list of features and releases that we’re looking forward to exploring the most. Here's what we are most excited about on the second quarter of
The Marketing Shtick Ep. 16 – Google Ads Big Changes Q3 & Q4 2019
In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML's intelligent and fun discussion of
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML's intelligent and
The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More
In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented
First Look: The New AdWords Experience
With all of the recent news spreading about all of the upcoming changes in AdWords, as Paid Search managers, we have been eager to start testing some of these new additions to AdWords. As part of our continued partnerships with
What’s New with Google?
One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are
Pharmaceutical Advertising with AdWords
One of the more tricky types of AdWords accounts I have worked with is Pharmaceutical advertising, specifically Pharmaceutical Manufacturing accounts. I quickly learned that marketing for the Pharmaceutical Manufacturing industry presents many challenges because Google, the Federal Drug Administration (FDA)