Cozy Up and Learn About Consumer Behavior for National Hot Tea Month
This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank
Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism
With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers--especially during the holiday season when people think of buying gifts for friends and family. During the
How Does Consumer Behavior Affect My Marketing Strategy?
Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout
Sales Team Says our Web Leads Suck… Now What?
It usually begins with someone from the marketing team asking the question, "Hey! Are we getting any sales from these Website leads?"
Escape Flat Land Perspectives with Personas
Do you want to resonate with your clients? Are there ways to amplify your connection to your audience? This blog post suggests that most companies suffer from a common blind spot when it comes to communicating with their target audience
Who? Where? Why? Using Integral Personas for Social Media Marketing
introduce the idea of Integral personas, which can greatly enhance marketing efforts. At Philly Marketing Labs, we apply personas to help develop social media strategies using a framework derived from Integral Theory. We find that persona development supports