How Amazon’s Brand Referral Bonuses Supercharge Multi-Channel Paid Media
If you’re already investing in off-Amazon marketing channels such as Google Ads, Instagram campaigns, email marketing, and influencer partnerships, Amazon's Brand Referral Bonus (BRB) program can provide a significant return. By sending shoppers to your own Amazon listing through external
16 Years Strong: The PML Story (So Far!)
Sixteen years. It’s a milestone that deserves more than celebration—it calls for reflection. As we look back on the journey that brought us to where we are today, we’re struck by how much has changed, how much we’ve learned, and
The Marketing Shtick Ep.14: Black Friday & Cyber Monday Marketing Strategies, Retailers vs Online Shopping, Facebook Portal
In this episode, our team discussed Black Black Friday & Cyber Monday marketing strategies, retailers vs online shopping, mobile versus desktop experiences and Facebook Portal. Check it out: The Marketing Shtick is PML's intelligent and fun discussion of latest PPC, SEO
Why Should I Care if Google is Ranking Mobile First?
You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this
SEO Changes of 2016
From algorithms to operations, the search engine giant Google adjusted its processes and policies. While this was happening, the world increasingly accessed information and web content via handheld devices. Consumer confidence in online spending continued to skyrocket. The importance of digital
Cozy Up and Learn About Consumer Behavior for National Hot Tea Month
This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank
Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism
With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers--especially during the holiday season when people think of buying gifts for friends and family. During the
The New Search Analytics Report vs the Old Search Analytics Report
What is the Search Analytics Report? The Search Analytics Report in Google Console (formerly Webmaster Tools) shows how often your site appears in Google search results. It can be a helpful tool to improve your site's search engine performance because, unlike
SEO in a World ‘Not Provided’
What does 'Keyword Not Provided' Mean? For some of you, it may be before your time; Google used to let Webmasters see the keywords that drove visitors to a website in addition to the metrics on how the visitors behaved on