Cozy Up and Learn About Consumer Behavior for National Hot Tea Month
This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker's children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little
SEO Benefits of Google Search Console
Google Search Console or GSC (formerly “Google Webmaster Tools") is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight
2015 Northeast Internet Marketing Conferences
As summertime begins, it’s time to take a look at what's coming up for the rest of 2015! Our annual list of marketing events has a bit of a twist this year. Instead of focusing on just Philadelphia, we’ve expanded our
Directories and SEO
Let me start off by saying that all directories are not created equal. When I got started in SEO back in late 2001, I learned how to use directories and reciprocal linking to build website authority very successfully. As time
Six Reasons to Include Social Media in Your Online Marketing Strategy
1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look
Tips to Create Your Own Marketing Videos – Video Marketing Lesson
YouTube Marketing with Charlie Seymour On March 12, 2014 Philly Marketing Labs hosted its Main Line Digital Marketing Group Meetup. Guest speaker Charlie Seymour presented on the topic of creating your own videos for marketing. In an entertaining 50 minute presentation,
Sales Team Says our Web Leads Suck… Now What?
It usually begins with someone from the marketing team asking the question, "Hey! Are we getting any sales from these Website leads?"
5 Resolutions for Digital Marketers in 2014
January is the time for New Year resolutions. The marketing team at PML decided we'd share some of our best ideas for New Year resolutions for digital marketers in 2014. The top five resolutions follow: Resolution #1. Embrace Integrated Marketing.
3 Reasons for Your Brand to be a Content Producer
Online marketing is changing and with every Google algorithm update, it’s becoming more clear that content is key to success on the Web. What Good Content Can Do for You 1. Drive Traffic to Your Website As Joe Norton explained in No Shirt,