This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank
The shoemaker's children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little
Google Search Console or GSC (formerly “Google Webmaster Tools") is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight
1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look
YouTube Marketing with Charlie Seymour On March 12, 2014 Philly Marketing Labs hosted its Main Line Digital Marketing Group Meetup. Guest speaker Charlie Seymour presented on the topic of creating your own videos for marketing. In an entertaining 50 minute presentation,
January is the time for New Year resolutions. The marketing team at PML decided we'd share some of our best ideas for New Year resolutions for digital marketers in 2014. The top five resolutions follow: Resolution #1. Embrace Integrated Marketing.
Online marketing is changing and with every Google algorithm update, it’s becoming more clear that content is key to success on the Web. What Good Content Can Do for You 1. Drive Traffic to Your Website As Joe Norton explained in No Shirt,