From Traffic Dips to Strategic Fixes: Our Guide to Google’s Core Update
Google’s latest core algorithm update, rolled out in December 2024, impacted search rankings. Businesses across industries are feeling the shake-up, with some enjoying a temporary boost, while others are scrambling to recover lost traffic. Here’s what we know so far: Ranking Whiplash What
Our 2025 Marketing Predictions
Design Playful & Interactive This UX-driven approach champions personality and personalization, and in 2025, we expect immersive experiences to stop being a novelty and start being the norm. Interactive sites encourage engagement with your users. Interactive and ‘choose your adventure’ websites are an
Highlights from Google Marketing Live 2022
Every year we look forward to the new and improved features on Google’s advertising platforms. Here are some noteworthy highlights our team is especially excited about from this year’s Google Marketing Live: YouTube Shorts: Product Feeds will show up in the
The Marketing Shtick Ep. 16 – Google Ads Big Changes Q3 & Q4 2019
In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML's intelligent and fun discussion of
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML's intelligent and
First Look: The New AdWords Experience
With all of the recent news spreading about all of the upcoming changes in AdWords, as Paid Search managers, we have been eager to start testing some of these new additions to AdWords. As part of our continued partnerships with
What’s New with Google?
One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are
Pharmaceutical Advertising with AdWords
One of the more tricky types of AdWords accounts I have worked with is Pharmaceutical advertising, specifically Pharmaceutical Manufacturing accounts. I quickly learned that marketing for the Pharmaceutical Manufacturing industry presents many challenges because Google, the Federal Drug Administration (FDA)
Google Hangout On Air with Kim Clinkunbroomer – Making the Most of Mobile Advertising
In a Google Hosted Hangout On Air held March 9, 2016, Philly Marketing Lab's EVP of Paid Search Kim Clinkunbroomer talked about how to make the most of mobile advertising. The agenda covered the following: Current Mobile Trends Getting Started with Mobile Advertising Mobile Best Practices Gauging
What’s New with Bing & Yahoo
As of January 1st, 2016, Bing is now powering the search results for AOL. While this is a low percentage of overall searches, this is important to be aware of. Google handled these search results in the past, so if