Your Analytics Are Lying to You. AI Agents Are Why.
Google announced at I/O that users can now set up autonomous AI agents that monitor topics, track prices, and research products 24/7 in the background. These agents browse the web on behalf of real people. And they’re going to show
When Every Brand Has the Same AI Tools, What Actually Sets You Apart?
Everyone is about to have the same ads. That's not a prediction; it's already happening. How Google Asset Studio Levels the Creative Playing Field Google's Asset Studio can generate cinematic video, localized copy, and product images from a single text prompt. Instantly.
YouTube Just Made Your TV a Performance Channel. Is Your Brand Ready?
For years, the pitch on connected TV was the same: great for awareness, hard to measure. Brands accepted it. Agencies built their CTV strategies around it. It became the cost of doing business on connected TV. That's over. Two-Click Google Pay Checkout
Google Rewrote the Rules of Search. Here’s What Brands Need to Do Next.
There was a time when digital marketing success could be achieved with the right keyword plan. The right terms in a product description, and the algorithm would someday reward you with visibility. It wasn't always elegant, but it worked. Those days
From Traffic Dips to Strategic Fixes: Our Guide to Google’s Core Update
Google’s latest core algorithm update, rolled out in December 2024, impacted search rankings. Businesses across industries are feeling the shake-up, with some enjoying a temporary boost, while others are scrambling to recover lost traffic. Here’s what we know so far: Ranking Whiplash What
Highlights from Google Marketing Live 2022
Every year we look forward to the new and improved features on Google’s advertising platforms. Here are some noteworthy highlights our team is especially excited about from this year’s Google Marketing Live: YouTube Shorts: Product Feeds will show up in the
The Marketing Shtick Ep. 16 – Google Ads Big Changes Q3 & Q4 2019
In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML's intelligent and fun discussion of
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML's intelligent and
The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More
In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented
Why Should I Care if Google is Ranking Mobile First?
You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this