Philly Marketing Labs Delivers on E-commerce Project
E-commerce has changed how companies do business, with sellers showcasing their products online rather than in brick-and-mortar stores. As a result, there is a need to create e-commerce stores that reflect a perfect blend between aesthetics and functionality. WooCommerce, Magento, PrestaShop,
Cozy Up and Learn About Consumer Behavior for National Hot Tea Month
This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank
5 Tips to Increase Positive Consumer Behavior on Your Website
As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some
E-commerce Consumer Behavior
Consumer behavior is an important factor for any business to consider for their e-commerce website. When a potential buyer arrives at an eCommerce website, a pattern of predictable decision-making processes unfold and creates the following information seeking behaviors: Locate: The visitor’s ability to
Improve Your Website Performance Using Google Search Console
This post is the derivation of the content from the Meetup hosted by PML's Main Line Digital Marketing Group "Improve Your Website Performance with Google Search Console" in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be
An eCommerce Case Study: Part 3 – Results from Move to eCommerce
This post is a continuation and final episode (read Part 1 here and Part 2 here) of the eCommerce Case Study interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as
PPC Influences on Shopping and eCommerce
Over the Spring of 2015 Philly Marketing Labs has been focusing on eCommerce and how it relates to the many aspects of digital marketing, including pay-per-click, or paid search advertising. We are lucky enough to have Tommy Sands, a Google Adwords
An eCommerce Case Study: Part 2 – eCommerce Project Mechanics
This post is a continuation (read Part 1 here) of the interview from April 21, 2015 between PML co-founders Bechara Jaoudeh and Skip Shuda. Bechara is sharing his experience as Account Executive on Bush Refrigeration, one of PML’ s earliest
Using Pinterest for eCommerce
Have you been considering using photo-based social sites to boost your company’s sales? I am sure you have heard the saying, A picture is worth a thousand words, but have you considered how this could play into your business? The article “The
The Evolution into an eCommerce Site: A Case Study with Bechara Jaoudeh
Skip: Welcome! We’re on a recorded line with Bechara Jaoudeh, co-founder of Philly Marketing Labs and ecommerce guru and strategist. We’re going to talk about one of our long term, and favorite, clients here at Philly Marketing Labs (PML) and