Escape Flat Land Perspectives with Personas
Do you want to resonate with your clients? Are there ways to amplify your connection to your audience? This blog post suggests that most companies suffer from a common blind spot when it comes to communicating with their target audience
Closing the Web Analytics Hole with Phone Tracking
What kind of return are you getting from the investments you are making? Web Analytics programs (like Google Analytics) are fantastic instruments for measuring performance. They provide a lot of useful information, but it is typically partial
Following a Path with Heart: from Mission to Search Results
How far can we go in finding a real path with heart for our existing work? What does it mean to realign around a BHAG; a mission with heart.
Digital Marketing Empowered by Technology is the Future for Philly Marketing Labs
Philadelphia-area digital marketing agency Philly Marketing Labs is planning an aggressive push into “technology-powered digital marketing,†according to co-founder Skip Shuda.
Why Your Business Should Follow Brooks Brothers’ Lead
Mashable ran an article called "Brooks Brothers Plays It Cool on Social Media," which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here's what you can learn from them. Ken Seiff, an
5 Reasons to Boost Your Marketing with In-Person Events
Lately, in the marketing world, you hear a lot of talk about relationships. Marketing is all about relationships. Brands don't know how to have relationships with their customers and so on. One way to develop these relationships is to connect
2012 Internet Marketing Conferences Near Philadelphia
We're thrilled about this year's selection of Social Media, SEO, and PPC marketing conferences in Philadelphia, New York, DC, and Boston. Here are a few hand-picked selections to help professional internet marketers keep up with digital marketing trends: May 2012 Internet
Content Drives Social and Search: Creating Authorship of Original Content
When you think about what drives social media, it's content and relationships. Content can be in the form of videos, comments, tweets, Google +1's, Facebook Likes, social bookmark sharing sites, graphics, infographics, and much more. If you are providing something
5 Resolutions for Digital Marketing Success
The new year is here, and already January is chugging along. So, what's your marketing plan? Are you going for "business as usual" or will you finally take advantage of all that digital marketing has to offer? If you want to
Introducing Philly Marketing Labs… from Marketing Dreams to Results
The ideas for a good company name have always come from my closest personal advisors. In 1993, my wife Lynne helped me brainstorm the name for the company we called Destiny. The name reflected