Improve Your Website Performance Using Google Search Console
This post is the derivation of the content from the Meetup hosted by PML's Main Line Digital Marketing Group "Improve Your Website Performance with Google Search Console" in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker's children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little
The Birth of PML
Philly Marketing Labs is an Internet Marketing Agency dedicated to helping Mid-sized companies maximize their Web marketing and Social-Search footprint. From 2002 through 2010, we worked with startups and small businesses under the brand of Team and a Dream. We helped build
Using Pinterest for eCommerce
Have you been considering using photo-based social sites to boost your company’s sales? I am sure you have heard the saying, A picture is worth a thousand words, but have you considered how this could play into your business? The article “The
The Evolution into an eCommerce Site: A Case Study with Bechara Jaoudeh
Skip: Welcome! We’re on a recorded line with Bechara Jaoudeh, co-founder of Philly Marketing Labs and ecommerce guru and strategist. We’re going to talk about one of our long term, and favorite, clients here at Philly Marketing Labs (PML) and
Digital Marketing Jeapordy at the Main Line Digital Marketing Meetup
Philly Marketing Labs recently had the pleasure of hosting our Main Line Digital Marketing Meetup in King of Prussia, PA. For the first time ever, we played an exciting game of Digital Marketing Jeopardy. We wanted categories that would appeal
Google Enters the Thermosphere
Welcome to the first blog brought to you from space! Not quite, but after today’s confirmation, we’re well on our way. A little startup company called Google has recently decided to invest $1 billion into SpaceX, bringing its valuation to $10 billion. For
2015 Northeast Internet Marketing Conferences
As summertime begins, it’s time to take a look at what's coming up for the rest of 2015! Our annual list of marketing events has a bit of a twist this year. Instead of focusing on just Philadelphia, we’ve expanded our
Overcoming Objections to Digital Marketing
Many traditional companies are considering adding digital marketing to their arsenal of tools. With such a momentous change comes concerns about the ramifications for the company and their employees. Much of that concern comes from the sales team. Healthy
How Does Consumer Behavior Affect My Marketing Strategy?
Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout