5 Ways of Applying Trader Joe’s Business Philosophy and Structure to Brand Websites
There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader
AMP – How to Implement Accelerated Mobile Pages in Word Press
First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling
Cozy Up and Learn About Consumer Behavior for National Hot Tea Month
This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank
5 Tips to Increase Positive Consumer Behavior on Your Website
As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some
6 Simple Steps for Optimizing Your Website for Conversion
You work hard to get visitors to your website. Yet, many companies fail to take maximum advantage of that traffic. The art of optimizing your website to convert visitors into customers is called "Conversion Optimization". There are many aspects of
How Does Consumer Behavior Affect My Marketing Strategy?
Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout
How Digital Analytics Fits into an Online Marketing Strategy
Digital Analytics Today Today's fluid environment has changed the way people need to address business activity measurement. For years, Google Analytics only provided webmasters with only quantitative data such as the size of the audience, their location, and user behavior once they
Improvements on the way for Measuring Call Conversions in AdWords
New communication from Google today outlined changes coming at the end of this month (April 2014) to Call Conversions. Google Said: Dear AdWords Advertiser, People are constantly connected and engaging with businesses in many ways. Calls continue to be an important way for
Sales Team Says our Web Leads Suck… Now What?
It usually begins with someone from the marketing team asking the question, "Hey! Are we getting any sales from these Website leads?"
Calls to Action and Conversion Optimization
Calls to Action Help Visitors Make the Choices You Want Conversion optimization is the process of adjusting and enhancing a website experience so that visitors come to the desired results through interaction that benefits both user and owner. A user’s website