5 Ways of Applying Trader Joe’s Business Philosophy and Structure to Brand Websites
There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader
The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More
In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented
Cozy Up and Learn About Consumer Behavior for National Hot Tea Month
This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank
5 Tips to Increase Positive Consumer Behavior on Your Website
As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some
E-commerce Consumer Behavior
Consumer behavior is an important factor for any business to consider for their e-commerce website. When a potential buyer arrives at an eCommerce website, a pattern of predictable decision-making processes unfold and creates the following information seeking behaviors: Locate: The visitor’s ability to
Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism
With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers--especially during the holiday season when people think of buying gifts for friends and family. During the
How Does Consumer Behavior Affect My Marketing Strategy?
Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout