A message from our CEO: Why Philly Marketing Labs has moved to a 4-day workweek
In today’s hot job market, offering the ability to work from anywhere is no longer unique. Companies today need to be more flexible and employee-focused to retain and attract top talent. Philly Marketing Labs is no different—and we wanted to
4-Day Workweek FAQs
How will this change affect clients? The only effect you may notice is that routine meetings will not take place on Fridays. We will still be available to handle emergencies and urgent situations such as a website going down unexpectedly or
“Shhh, I’m on a call!” Managing work-life balance as a remote worker
As many people across the world adjust to new work from home opportunities, both individuals and companies are learning on the fly how to adapt to this new ecosystem. For many folks, it was an overnight process - their kids
Working From Home: Our Favorite Platforms
At PML, we’ve been running in a virtual environment since our inception in 2009. At that time we had to prove our legitimacy to clients on a regular basis. Being virtual sent a message that maybe you weren’t serious or
Philadelphia 100 Ranks Philly Marketing Labs Second Year in a Row
Sponsored by the Philadelphia Business Journal, the Entrepreneurs Forum of Greater Philadelphia and the Wharton Small Business Development Center, The Philadelphia 100 has been highlighting the fastest growing companies in the Philadelphia area since 1988. We are delighted to wrap up
Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism
With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers--especially during the holiday season when people think of buying gifts for friends and family. During the
Messing Up in a Holacratic Company
Recently, I was trying to improve the availability of our newsletters by publishing them in their own section on our website. This would allow visitors to return to a previous newsletter and read it again. It would also provide
Giving Thanks at PML in 2014
You often don't know what you've got until you pause to take stock. I've been looking forward to sharing a bit of gratitude for the A-level people, places and communities that Philly Marketing Labs has had the honor to connect
How Does Consumer Behavior Affect My Marketing Strategy?
Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout
Directories and SEO
Let me start off by saying that all directories are not created equal. When I got started in SEO back in late 2001, I learned how to use directories and reciprocal linking to build website authority very successfully. As time