What’s New with Google Search Results?
There is big news on the Google front. These changes are likely to impact both your paid search and SEO strategy. For those who have not heard of the search results changes, here is the scoop. Since Google’s launch, they have
Cozy Up and Learn About Consumer Behavior for National Hot Tea Month
This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank
Improve Your Website Performance Using Google Search Console
This post is the derivation of the content from the Meetup hosted by PML's Main Line Digital Marketing Group "Improve Your Website Performance with Google Search Console" in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be
Was There a Recent Penguin Refresh?
The excerpt above was from a blog post on Search Engine Land back on July 13th. Well, that would put the update possibly right around now. I happened to take a look at the Mozcast and saw a bit of
The New Search Analytics Report vs the Old Search Analytics Report
What is the Search Analytics Report? The Search Analytics Report in Google Console (formerly Webmaster Tools) shows how often your site appears in Google search results. It can be a helpful tool to improve your site's search engine performance because, unlike
SEO in a World ‘Not Provided’
What does 'Keyword Not Provided' Mean? For some of you, it may be before your time; Google used to let Webmasters see the keywords that drove visitors to a website in addition to the metrics on how the visitors behaved on
The Google Search Console ‘Search Analytics’ API is LIVE!
This Wednesday morning something big happened in the SEO world. It passed by unnoticed by most; but those who had an eye out probably saw it. The long awaited Google Search Console API for the Search Analytics report is finally
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker's children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little
SEO Benefits of Google Search Console
Google Search Console or GSC (formerly “Google Webmaster Tools") is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight
Saying ‘No More’ to Old-School Keyword Rank Reports
If you are still relying on Google rank reports for specific target keywords, using daily 'scrapes' of the Google search results, then I have bad news for you -- the data you are looking at might have nothing at all