How Amazon’s Brand Referral Bonuses Supercharge Multi-Channel Paid Media
If you’re already investing in off-Amazon marketing channels such as Google Ads, Instagram campaigns, email marketing, and influencer partnerships, Amazon's Brand Referral Bonus (BRB) program can provide a significant return. By sending shoppers to your own Amazon listing through external
16 Years Strong: The PML Story (So Far!)
Sixteen years. It’s a milestone that deserves more than celebration—it calls for reflection. As we look back on the journey that brought us to where we are today, we’re struck by how much has changed, how much we’ve learned, and
Where Did Your Brand Name Go? Amazon’s New Title Experiment, Explained
If your brand name has suddenly disappeared from your Amazon product titles, don’t worry—it’s not a glitch. Amazon’s latest experiment update has introduced a new way of formatting product titles. This change is designed to put the spotlight on where
Amazon Title Policy Changes: Key Updates and Consequences
Amazon recently implemented significant updates to its Product Title policy, effective January 21st, 2025. These changes are designed to streamline product listings, enhance customer experience, and improve search relevance. Here’s the lowdown on what’s changed—and what it means for you. What This
Our 2025 Marketing Predictions
Design Playful & Interactive This UX-driven approach champions personality and personalization, and in 2025, we expect immersive experiences to stop being a novelty and start being the norm. Interactive sites encourage engagement with your users. Interactive and ‘choose your adventure’ websites are an