Philadelphia 100 Ranks Philly Marketing Labs Second Year in a Row
Sponsored by the Philadelphia Business Journal, the Entrepreneurs Forum of Greater Philadelphia and the Wharton Small Business Development Center, The Philadelphia 100 has been highlighting the fastest growing companies in the Philadelphia area since 1988. We are delighted to wrap up
E-commerce Consumer Behavior
Consumer behavior is an important factor for any business to consider for their e-commerce website. When a potential buyer arrives at an eCommerce website, a pattern of predictable decision-making processes unfold and creates the following information seeking behaviors: Locate: The visitor’s ability to
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker's children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little
The Birth of PML
Philly Marketing Labs is an Internet Marketing Agency dedicated to helping Mid-sized companies maximize their Web marketing and Social-Search footprint. From 2002 through 2010, we worked with startups and small businesses under the brand of Team and a Dream. We helped build
6 Simple Steps for Optimizing Your Website for Conversion
You work hard to get visitors to your website. Yet, many companies fail to take maximum advantage of that traffic. The art of optimizing your website to convert visitors into customers is called "Conversion Optimization". There are many aspects of
Where should you spend your marketing budget?
This is the time of year that many marketers begin looking ahead to the upcoming year. It's always good to consider where new opportunities exist, where small wins can be parlayed into big campaigns and where previously discarded ideas
Giving Thanks at PML in 2014
You often don't know what you've got until you pause to take stock. I've been looking forward to sharing a bit of gratitude for the A-level people, places and communities that Philly Marketing Labs has had the honor to connect
Philly wins! Philadelphia 100 adds Philly Marketing Labs to its 2014 list
We're excited to have been chosen as winners of the Philadelphia 100 list for 2014. This list is comprised of the fastest growing companies in the Philadelphia region based on revenue growth over the last 3 years. For
Choosing Digital Marketing Channels for My Business
Facebook, Adwords, SEO, Blogging, Mobile Apps
Tips to Create Your Own Marketing Videos – Video Marketing Lesson
YouTube Marketing with Charlie Seymour On March 12, 2014 Philly Marketing Labs hosted its Main Line Digital Marketing Group Meetup. Guest speaker Charlie Seymour presented on the topic of creating your own videos for marketing. In an entertaining 50 minute presentation,