A message from our CEO: Why Philly Marketing Labs has moved to a 4-day workweek
In today’s hot job market, offering the ability to work from anywhere is no longer unique. Companies today need to be more flexible and employee-focused to retain and attract top talent. Philly Marketing Labs is no different—and we wanted to
4-Day Workweek FAQs
How will this change affect clients? The only effect you may notice is that routine meetings will not take place on Fridays. We will still be available to handle emergencies and urgent situations such as a website going down unexpectedly or
Simplifying direct-to-consumer sales for manufacturers with new ecommerce partnership
Consumer goods manufacturers have typically struggled to shift sales to direct-to-consumer (DTC). When the COVID-19 pandemic hit and retail stores were ordered to shut down, this challenge became a priority to solve—many manufacturers struggled and got left behind. Not anymore! We’re
“Shhh, I’m on a call!” Managing work-life balance as a remote worker
As many people across the world adjust to new work from home opportunities, both individuals and companies are learning on the fly how to adapt to this new ecosystem. For many folks, it was an overnight process - their kids
What our team is most excited about – Q2 2020 edition
The digital marketing landscape evolves rapidly over time. Every quarter, our team put together a list of features and releases that we’re looking forward to exploring the most. Here's what we are most excited about on the second quarter of
Working From Home: Our Favorite Platforms
At PML, we’ve been running in a virtual environment since our inception in 2009. At that time we had to prove our legitimacy to clients on a regular basis. Being virtual sent a message that maybe you weren’t serious or
What our team has been most excited about
The digital marketing landscape evolves rapidly over time. Our team at PML decided to put together a list of the newest features and releases that we're looking forward to exploring the most. Paid Advertising Google Launches Combined Audiences - Tommy Sands, PPC
5 Ways of Applying Trader Joe’s Business Philosophy and Structure to Brand Websites
There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader
The Marketing Shtick Ep. 16 – Google Ads Big Changes Q3 & Q4 2019
In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML's intelligent and fun discussion of
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML's intelligent and