Giving Back in 2018 – Joe Norton
This post is part of a series, learn more here - Giving Back in 2018. They say dogs are man's best friend, and I think that’s exactly right. Dogs are capable of so much love and loyalty, and they have such
Google + MarCom Alliance Digital Marketing Workshop
Join the MarCom Alliance™ and Google on Jan. 24 for a live, educational workshop at the Chamber of Commerce for Greater Philadelphia. We’ll be breaking down the digital buying funnel and teaching you how to engage with your audience every step
The Google Search Console ‘Search Analytics’ API is LIVE!
This Wednesday morning something big happened in the SEO world. It passed by unnoticed by most; but those who had an eye out probably saw it. The long awaited Google Search Console API for the Search Analytics report is finally
5 Things To Know About Google Search Console
Before you fully embrace Google Search Console (GSC) in your analysis, reporting and strategy formation process
SEO Checklist & Tips for eCommerce Websites
Whether you are creating an eCommerce site from scratch, doing a platform migration, or just looking to breathe new life into an existing installation - then this SEO checklist for eCommerce websites is written for you! The checklist is broken into
Saying ‘No More’ to Old-School Keyword Rank Reports
If you are still relying on Google rank reports for specific target keywords, using daily 'scrapes' of the Google search results, then I have bad news for you -- the data you are looking at might have nothing at all
Meaningful Metrics For Measuring Content Success
One of the most important parts of any content strategy is the metrics. It is essential that every content strategy include a feedback system, something that gives you an idea of where you are at and where you need to
This Spring Cleaning, Don’t Forget Your Bad Backlinks
Spring is a time of rebirth, and fresh starts. On that note, in the spirit of fresh starts and spring-cleaning, I wanted to write about something that may be holding your site back in rankings, and stifling your ability to
No Shirt, No Content, No SEO Service – Why we won’t SEO without a Content Strategy
I don’t blame companies for not understanding search engine optimization (SEO). It’s a niche area of expertise, that hasn't been around all that long, and is constantly changing as the Internet and search engine algorithms evolve. And yet, it has
The Story of Google Update Hummingbird
Well, they did it again - big G has gone and made another major update to the search algorithm which may be impacting you & your clients, and yet --up until today-- Google has been unwilling to confirm or provide