The Evolution into an eCommerce Site: A Case Study with Bechara Jaoudeh
Skip: Welcome! We’re on a recorded line with Bechara Jaoudeh, co-founder of Philly Marketing Labs and ecommerce guru and strategist. We’re going to talk about one of our long term, and favorite, clients here at Philly Marketing Labs (PML) and
Upcoming Major Google Algorithm Update Focuses On Mobile Usability
Google has announced a major change to the way they compute what sites show up in search results on mobile devices. If a site is not configured for proper mobile usability, then that site will rank lower than it had
Digital Marketing Jeapordy at the Main Line Digital Marketing Meetup
Philly Marketing Labs recently had the pleasure of hosting our Main Line Digital Marketing Meetup in King of Prussia, PA. For the first time ever, we played an exciting game of Digital Marketing Jeopardy. We wanted categories that would appeal
Google Enters the Thermosphere
Welcome to the first blog brought to you from space! Not quite, but after today’s confirmation, we’re well on our way. A little startup company called Google has recently decided to invest $1 billion into SpaceX, bringing its valuation to $10 billion. For
Overcoming Objections to Digital Marketing
Many traditional companies are considering adding digital marketing to their arsenal of tools. With such a momentous change comes concerns about the ramifications for the company and their employees. Much of that concern comes from the sales team. Healthy
Is eCommerce Right for my Business or Product?
The success of online retailers has many of us considering the advantages of eCommerce. With that consideration comes a very important question, “Do I have the right type of product for eCommerce?” Although no one can truly answer that question
Main Line Digital Marketing Group’s Meetup
As Philly Marketing Labs continues to grow, we maintain our commitment of giving back to the local marketing community. One way we do this is to host a local Meetup.com group. Since joining the Main Line Internet and Social Media Marketing
Google Analytics Content Experiments only for AdWords
Google Analytics Content Experiments are a great and supremely simple way of A/B testing your landing pages. How does it work? Once you insert your Google Content Experiment code on your landing pages and create an experiment in your Google Analytics, it
The Digital Marketing Services Winter Olympics – PML Style
The 2014 Winter Olympics are exciting to watch. It’s really impressive to see the athletes’ performance and to imagine the amount of work they put into preparing for these events. This is very similar to how Digital Marketers prepare for
3 Ways To Be More Successful with Google AdWords
Using Google AdWords is an effective way to market your business products and services. Google's AdWords Experts teamed up to provide 3 ways to be more successful with Google AdWords and offer advice to small and mid-sized businesses who use pay-per-click