3 Reasons for Your Brand to be a Content Producer
Online marketing is changing and with every Google algorithm update, it’s becoming more clear that content is key to success on the Web. What Good Content Can Do for You 1. Drive Traffic to Your Website As Joe Norton explained in No Shirt,
5 Reasons Your Blog is Killing Your Business
Think of your blog as a living, breathing being. You can’t just “have” a blog, you have to nurture it—feed it, shape it, let it grow. Otherwise, your blog may be hurting your business rather than helping it. 5 Signs Your
What’s New in LinkedIn & Why Companies Should Care
LinkedIn is one of my favorite networks because, so far, it’s generally stayed true to its audience. It’s meant to be a professional site, not a Facebook, not a Twitter. But the head honchos know that borrowing ideas from those
Adding Vine or Instagram Video to Your Content Strategy
Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to
How to Write Your Company’s Mission Statement
Write a company mission statement that resonates with people Mission statements are the worst! Not to write, but to read. There are so many awful ones out there. How do you write one that doesn’t suck? Forget Your Audience That’s right. I said
Philly Marketing Labs is Now a HubSpot Certified Agency Partner
In this age of digital marketing, technology moves so quickly it can be tough to keep up, especially for our clients, who are often mid-sized business with limited resources. At Philly Marketing Labs, we’re always looking for better ways to
Why Your Business Should Follow Brooks Brothers’ Lead
Mashable ran an article called "Brooks Brothers Plays It Cool on Social Media," which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here's what you can learn from them. Ken Seiff, an
5 Reasons to Boost Your Marketing with In-Person Events
Lately, in the marketing world, you hear a lot of talk about relationships. Marketing is all about relationships. Brands don't know how to have relationships with their customers and so on. One way to develop these relationships is to connect
Philly Marketing Labs Supports TechGirlz Mission
“Our aim is to inspire young women to shatter the statistics and to help them understand that a future in technology transcends into nearly every field imaginable,†said Tracey Welson-Rossman, TechGirlz founder.