AMP – How to Implement Accelerated Mobile Pages in Word Press
First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling
SEO Changes of 2016
From algorithms to operations, the search engine giant Google adjusted its processes and policies. While this was happening, the world increasingly accessed information and web content via handheld devices. Consumer confidence in online spending continued to skyrocket. The importance of digital
Improve Your Website Performance Using Google Search Console
This post is the derivation of the content from the Meetup hosted by PML's Main Line Digital Marketing Group "Improve Your Website Performance with Google Search Console" in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be
Was There a Recent Penguin Refresh?
The excerpt above was from a blog post on Search Engine Land back on July 13th. Well, that would put the update possibly right around now. I happened to take a look at the Mozcast and saw a bit of
The New Search Analytics Report vs the Old Search Analytics Report
What is the Search Analytics Report? The Search Analytics Report in Google Console (formerly Webmaster Tools) shows how often your site appears in Google search results. It can be a helpful tool to improve your site's search engine performance because, unlike
SEO in a World ‘Not Provided’
What does 'Keyword Not Provided' Mean? For some of you, it may be before your time; Google used to let Webmasters see the keywords that drove visitors to a website in addition to the metrics on how the visitors behaved on
Ask the SEO Experts About 301 Redirects
A short while ago we were working with a large enterprise sized client that was about to retire a significant number content pages on their website as well as launch a completely new site design. The pages about to be
Messing Up in a Holacratic Company
Recently, I was trying to improve the availability of our newsletters by publishing them in their own section on our website. This would allow visitors to return to a previous newsletter and read it again. It would also provide
SEO Benefits of Google Search Console
Google Search Console or GSC (formerly “Google Webmaster Tools") is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight
Educational Entertainment or “Edutainment”
As a parent of three, I am finding that there are just so many choices of programs to choose from for my children. Too many! It is not slowing down. It is increasing in volume and complexity. When I was