[Case Study]Rheumatology Specialty Center Increases Web Leads using Paid Search

The Overview

Rheumatology Specialty Center services the Philadelphia region and offers treatment for patients with rheumatoid arthritis, lupus, osteoarthritis, and other autoimmune diseases. Philly Marketing Labs started working with Rheumatology Specialty Center in January of 2016 with the goal of increasing leads through their website generated by a paid search account.

The Ask

Philly Marketing Labs aimed to improve overall account performance, increase number of leads and decrease cost per lead.

The Action

Philly Marketing Labs aimed to generate more leads for Rheumatology Specialty Center by restructuring their paid search account and redesigning their website to focus more on location based searches. Routine account maintenance and optimization followed the restructure to ensure that their account was functioning efficiently with goals in mind.

The Results

  • 263.43% increase in Click-Through-Rate (year over year 2016 versus 2017)
  • 360.00% increase in business leads from Paid Search (year over year 2016 versus 2017)
  • 29.34% decrease in average cost per click (year over year 2016 versus 2017)
  • 82.13% decrease in cost per conversion (year over year 2016 versus 2017

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