A Map of Internet Marketing & Social Media Channels

We needed a canvas for creating our client’s strategies.  Which Web, Social Media and offline channels were best suited for a given client? How can these channels be woven together to create a cohesive campaign to reach a specific audience? This map of the  Marketing Communication landscape captures context, interactivity, potential reach and purpose. In this screencast, Team and a Dream co-founder Skip Shuda introduces this new map and shows some initial ways that different marketing personas can be mapped to create custom campaigns.

This screencast presents Version 1.0 of the Map (current version is at 4.0). What other maps have you encountered that help you navigate and create Social Media and Internet Marketing strategies?  What important dimensions are missing from this map that you’d like to see included?

Philly Marketing Labs


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