Pharmaceutical Advertising with AdWords
One of the more tricky types of AdWords accounts I have worked with is Pharmaceutical advertising, specifically Pharmaceutical Manufacturing accounts. I quickly learned that marketing for the Pharmaceutical Manufacturing industry presents many challenges because Google, the Federal Drug Administration (FDA)
Google Hangout On Air with Kim Clinkunbroomer – Making the Most of Mobile Advertising
In a Google Hosted Hangout On Air held March 9, 2016, Philly Marketing Lab's EVP of Paid Search Kim Clinkunbroomer talked about how to make the most of mobile advertising. The agenda covered the following: Current Mobile Trends Getting Started with Mobile Advertising Mobile Best Practices Gauging
What’s New with Bing & Yahoo
As of January 1st, 2016, Bing is now powering the search results for AOL. While this is a low percentage of overall searches, this is important to be aware of. Google handled these search results in the past, so if
What’s New with Google Search Results?
There is big news on the Google front. These changes are likely to impact both your paid search and SEO strategy. For those who have not heard of the search results changes, here is the scoop. Since Google’s launch, they have
Understanding AdWords Disapprovals in the Pharmaceutical Industry (Pharma)
Regardless of the industry, there can be rules and restrictions that impact your business type, product, or service. These regulations can be implemented by Google, or a state, federal, or local agency. AdWords has policies and procedures in place that