AdWords New Call-Only Ads
AdWords has integrated a new ad type into the AdWords User Interface named 'Call-Only' ads. This new ad type is designed for mobile devices allowing advertisers to build out a text ad that only allows the option for a phone
6 Simple Steps for Optimizing Your Website for Conversion
You work hard to get visitors to your website. Yet, many companies fail to take maximum advantage of that traffic. The art of optimizing your website to convert visitors into customers is called "Conversion Optimization". There are many aspects of
Saying ‘No More’ to Old-School Keyword Rank Reports
If you are still relying on Google rank reports for specific target keywords, using daily 'scrapes' of the Google search results, then I have bad news for you -- the data you are looking at might have nothing at all