Giving Thanks at PML in 2014
You often don't know what you've got until you pause to take stock. I've been looking forward to sharing a bit of gratitude for the A-level people, places and communities that Philly Marketing Labs has had the honor to connect
Educational Entertainment or “Edutainment”
As a parent of three, I am finding that there are just so many choices of programs to choose from for my children. Too many! It is not slowing down. It is increasing in volume and complexity. When I was
Overcoming Objections to Digital Marketing
Many traditional companies are considering adding digital marketing to their arsenal of tools. With such a momentous change comes concerns about the ramifications for the company and their employees. Much of that concern comes from the sales team. Healthy
How Does Consumer Behavior Affect My Marketing Strategy?
Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout