No Shirt, No Content, No SEO Service – Why we won’t SEO without a Content Strategy
I don’t blame companies for not understanding search engine optimization (SEO). It’s a niche area of expertise, that hasn't been around all that long, and is constantly changing as the Internet and search engine algorithms evolve. And yet, it has
AdWords Display Network Engagement Campaigns
Display Network Engagement Campaigns allow advertisers to serve ads that look for direct engagement. These interactive rich media ads can be served across the Display Network with some laser guided targeting including affinity categories. Who should use Display Network Engagement Campaigns? Advertisers
AdWords CTR – Is yours a Trick or Treat?
About Click Through Rate (CTR) Click Through Rate, otherwise known as (CTR), is calculated by dividing the number of clicks by impressions (Clicks / Impressions). CTR is a performance indicator for how well your ads are received by your potential customers. This metric