Who? Where? Why? Using Integral Personas for Social Media Marketing
introduce the idea of Integral personas, which can greatly enhance marketing efforts. At Philly Marketing Labs, we apply personas to help develop social media strategies using a framework derived from Integral Theory. We find that persona development supports
Businesses: Preparing for Google+ Business Pages
It's true, Google+ is not yet available to you as a business, large or small. But it will be at some point, and you can (and should) take steps to prepare now. We know you may be thinking: Why should I